Viral Ad Research

Viral Advertisments are a common, popular and useful way to promote any product to potential audience. Viral ads work well to sell and distribute a certain product as many are advertised through common modern technologies that many people of different ages can access. These can range from video clips, web pages, interactive games, ebooks and many more. The ultimate goal of these viral ads is simply to create successful viral messages that appeal to individuals and sell the product globally.

We decided to create a viral ad as a way to show off our film and promote it alongside it allowing us to compare our media skills and acknowledgement from AS to A2. Within our viral ad, we decided to piece it together in the form of a news report on a radio as one of our iconic scenes in our film is of a gruesome murder, alongside many more thrilling scenes therefore all agreed the form of a news report would be a perfect way to distribute our media product.
This can be compared to the viral advertisement of "Batman:The Dark Knight Rises" where they released a twitter ad, where users of Twitter would send pictures of bats that were placed all over the world  in order to slowly reveal  the trailer of the film. The success of this viral ad allowed the fans of Batman to view the trailer within hours of the viral ads release.
Our ad is similar to this as we have chose an iconic part of our film as a way of promotion, similarly to how Batman used their iconic bats to create opportunities for fans overall attracting a much wider audience with the use of a popular social networking site.