We decided to aim our film at an audience of 15+ due to some
graphic content which wouldn’t be suitable for any lower age group
according to the BBFC. We also chose to have our target audience at 15+ as this
is an age group that commonly take pleasure in films by visiting the cinema etc
therefore allowed our audience to be widened dramatically than if our film was
an 18. From this choice of age category, we filmed responses from college students as we knew these would be suitable candidates for viewing and responding to our film.
(The clip shown above are comments regarding our first storyline)
Comparisons of Each Audience Feedback
From each audience feedback clip, various answers are given that present the level of success our film achieved. Within both clips, similar questions were asked to increase accurate ratings of our film and how each different storyline had different reactions from viewers. Evidenced from our first clip, our film was heavily reliant on science fiction conventions which were recognised by each person we asked, as when asked "what genre would you say our film is?", the majority simply replied with "Sci-fi". These elements were addressed in our first storyline through a dystopian world and more evidence of advanced technology e.g more events being shown through the ECG tabs and tapes. Clearly shown in the images below, it shows how commonly the prop of the tape was presented throughout our first storyline, in comparison to our second idea where the tape was shown only three times throughout the entire production.
As a result of this, when asked the genre of film, from each clip, a clear distinction of genre has being presented as our reduction of the showing of tapes contributes to more people from our recent film believing our genre was thriller. In addition to this, an improvement that had to be made numerous amounts of time was the lighting our murder scene. From our first film where we attempted to create a horrific scene, the lighting was dull and grainy therefore changed the overall effect of the image; making it not thrilling and not as realistic as we wanted it. From this feedback, we changed location where on our second product we located ourselves in a well lit car park; creating our desired scene of gore and horror. Again, improvements such as this contributed to the different perceptions of genre as dull lighting wouldn't have shown the gruesome side to our film and our horror conventions would not have being shown as well as we wanted.
Despite everyone's comments from our first piece of audience feedback commenting on the uniqueness of our film, with one person stating " definitely haven't heard anything like it before". we all felt as a group it was in our best interest to change storyline as criticisms were still given regarding little understanding of events. As a result of this came our new adapted storyline, where perceptions of genre changed, evidenced in our feedback clip two where it shows individuals viewing our film more as a thriller or horror; simply by changing some conventions and use of props. From changing storyline, we also felt less negative comments were given; and if criticisms were given, they were a lot easier to fix. For example, before we were receiving comments regarding confusing story lines, in comparison to our recent film where someone simply commented on the sound in Vera's office stating " the phone was ringing really loud". This allowed us to then to fix problems such as sound within the same day, therefore was convenient in terms of time and effort when making changes to our film based from our research. Besides this, it also showed us as a group the huge amounts of improvement that had developed through our film.
Finally, another change that was made was the opinion of age rating that should be given to our film. Within our first part of research many stated an appropriate rating of 15; which was also suggested through our second audience feedback clip; however one significant difference was, due to some content, an individual had previously suggested our film could be a 12; a dramatic difference from someone of our recent feedback clip where we were provided with an answer of 18.
Besides our two audience feedback clips as a from of research, we also reviewed comments from classmates. This was important for us as a group as comments from classmates were regarding our final exported film that we had uploaded to YouTube as our final copy. This meant comments aimed towards this final piece of work were not be adapted into our film and we would have had to leave our product the way it was, whereas before from comments of our video responses we could go back to editing and improving the criticisms that were given. These comments given to us by classmates proved to us how our comments taken from other individuals helped with the success of our film, as if we had ignored criticisms our film would be significantly different to what our final production came out as. A few comments taken from our classmates' reviews included:
- " nice titles and intro"
- "good interesting cinematography"
- "good editing and sound"
- "understood storyline, good plot twist"
(clip above shows comments regarding second storyline)
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