Viral Ad Research

Viral Advertisments are a common, popular and useful way to promote any product to potential audience. Viral ads work well to sell and distribute a certain product as many are advertised through common modern technologies that many people of different ages can access. These can range from video clips, web pages, interactive games, ebooks and many more. The ultimate goal of these viral ads is simply to create successful viral messages that appeal to individuals and sell the product globally.

We decided to create a viral ad as a way to show off our film and promote it alongside it allowing us to compare our media skills and acknowledgement from AS to A2. Within our viral ad, we decided to piece it together in the form of a news report on a radio as one of our iconic scenes in our film is of a gruesome murder, alongside many more thrilling scenes therefore all agreed the form of a news report would be a perfect way to distribute our media product.
This can be compared to the viral advertisement of "Batman:The Dark Knight Rises" where they released a twitter ad, where users of Twitter would send pictures of bats that were placed all over the world  in order to slowly reveal  the trailer of the film. The success of this viral ad allowed the fans of Batman to view the trailer within hours of the viral ads release.
Our ad is similar to this as we have chose an iconic part of our film as a way of promotion, similarly to how Batman used their iconic bats to create opportunities for fans overall attracting a much wider audience with the use of a popular social networking site.

Individual Viral Ad idea

                                                                Viral Ad

Idea 1
The idea of a Viral Ad for the short film Playback is to have a radio news broadcast stating that there has been a murder in the local area of Barnsley. I emulated this aspect from the viral ad of the film The Blair Witch Project in which they made the audience believe the actors were real and had died or gone missing during the filming of it. As our film has a murder scene that takes place in a car park, I thought the use of creating a radio broadcast would scare people into thinking a murder had taken place during the shooting of our film. The ways in which I could construct this viral ad is via the use of a zoom recorder that I could record the broadcast onto and distribute it on local radio channels.

Idea 2
For the viral ad we could create a video of random people on the street testing out the product, Playback technology. The random people would be actors who are pretending the Playback technology actually works. When audiences see the Playback viral ad they will search to find only a website with a date and cinema.

Film poster analysis using semotics

The link below shows a google doc of my analysis of the 'Sinister' film poster


https://docs.google.com/document/d/1hW9WkqF0ALO_llucYLT6G38NnrP9Bl7cE8X8J3Cqs8w/edit?usp=sharing

Radio Trailer: Codes and Conventions

Radio Trailer Research

I wanted to identfy the codes and conventions of radio trailers as ourgroup will be creating one for our short film. It was important to identify the codes and conventins of exisitng radio trailers in order to create an effective trailer that would help generate audience interest.

The codes and Conventions of Radio Trailers

1. Information at the end of the trailer of the certificate of the film to provide audiences the details of the film. The trailer must end with the scheduling information of the programme, for example, the time, date and channel.

2. The slogan of  the film, for example ours is Once you press play, there's no going back.


3. Sound effects when appropriate. The purpose is to persuade various audiences to watch the film.

4. The radio trailer should include music and sound from the film to allow the audience to recognise it as that film. It also gives them an insight as to what to expect.

5.  There must be an appropriate voiceover which should be relevant to the target audience and clear to provide the information and create intrigue.

6. The trailer should be approx 30 seconds.