Radio Trailer: Codes and Conventions

Radio Trailer Research

I wanted to identfy the codes and conventions of radio trailers as ourgroup will be creating one for our short film. It was important to identify the codes and conventins of exisitng radio trailers in order to create an effective trailer that would help generate audience interest.

The codes and Conventions of Radio Trailers

1. Information at the end of the trailer of the certificate of the film to provide audiences the details of the film. The trailer must end with the scheduling information of the programme, for example, the time, date and channel.

2. The slogan of  the film, for example ours is Once you press play, there's no going back.


3. Sound effects when appropriate. The purpose is to persuade various audiences to watch the film.

4. The radio trailer should include music and sound from the film to allow the audience to recognise it as that film. It also gives them an insight as to what to expect.

5.  There must be an appropriate voiceover which should be relevant to the target audience and clear to provide the information and create intrigue.

6. The trailer should be approx 30 seconds.