Viral Ad
Idea 1
The idea of a Viral Ad for the short film Playback is to have a radio news broadcast stating that there has been a murder in the local area of Barnsley. I emulated this aspect from the viral ad of the film The Blair Witch Project in which they made the audience believe the actors were real and had died or gone missing during the filming of it. As our film has a murder scene that takes place in a car park, I thought the use of creating a radio broadcast would scare people into thinking a murder had taken place during the shooting of our film. The ways in which I could construct this viral ad is via the use of a zoom recorder that I could record the broadcast onto and distribute it on local radio channels.
Idea 2
For the viral ad we could create a video of random people on the street testing out the product, Playback technology. The random people would be actors who are pretending the Playback technology actually works. When audiences see the Playback viral ad they will search to find only a website with a date and cinema.
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