Research into Radio Adverts

A radio trailer is one way to reach certain target audiences. Something played on Captial is probably for younger viewers around 17-29 while Radio 2 would probably advertise films aimed at an older audience. This is based on the music and content that is usually played on each channel.

A radio was the first mass communication device, invented in the late 1800's. In 1923 radio first started broadcasting. Seen as radio is now in the majority of peoples cars, most people listen to the radio, making it a key way to communicate to the public.


Why use radio?

• Since there are loads of different stations which attract different audiences, for example Kerrang attract a different audience compared to Classical FM. Therefore the distributors can target the audience better.
•  The radio can reach people at relevant times and places. Seen as people are generally taking part in other activities when listening to the radio, so the advertisers can reach the audience at key touch points. This is helpful because research has shown it is recalled 60% more if it is revelant to another activity.
•  http://www.compassfm.co.uk/advertise/why-use-radio/